Includes bibliographical references and index.

Chapter 1 Introduction to Electronic Commerce
Chapter 2 Business Models in E-Commerce
Chapter 3 Strategies in Digital Marketing for E-Commerce
Chapter 4 Mobile Commerce and its Applications
Chapter 5 Systems for Electronic Payments in E-Commerce
Chapter 6 Software Solutions for E-Commerce Platforms

The practice of using online services and the internet for purchasing and selling goods is referred to as e-commerce. Techniques employed in e-commerce include mobile commerce, electronic funds transfer, supply chain management, electronic data interchange, automated data collection systems and inventory management systems. Its primary areas of operation encompass online auctions, online retailing, and electronic markets. In e-commerce, classification can occur in two ways. The initial categorization is based on the types of goods sold, including digital content for online consumption, traditional goods and services, and meta-services designed to facilitate other forms of electronic commerce. The second category is determined by the nature of the participants, such as B2C (business-to-consumer), B2B (business-to-business), C2C (consumer-to-consumer), and C2B (consumer-to-business). E-commerce significantly affects employment, customers, supply chain management, and markets. This book will give thorough insights into the growing field of e-commerce. While understanding the long-term perspectives of the topics, this text makes an effort in highlighting their impact as a modern tool for the growth of the discipline. The book is meant for students who are looking for an elaborate reference text on this field.

College of Business and Accountancy Bachelor of Science in Business Administration Major in Marketing Management

In English