Marketing research for beginners [electronic resource] : a practical handbook / Khoo Hong Meng.
Series: Gale eBooksPublication details: Singapore : Cengage Learning Asia, 2012.Edition: 1st edDescription: 1 online resource (514 p.)ISBN:- 9789814410274 (electronic book)
- Practical handbook
- 658
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Description based on print version record.
Provides students and corporate professionals with some understanding of the basic principles of marketing research.
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