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Marketing research for beginners [electronic resource] : a practical handbook / Khoo Hong Meng.

By: Contributor(s): Series: Gale eBooksPublication details: Singapore : Cengage Learning Asia, 2012.Edition: 1st edDescription: 1 online resource (514 p.)ISBN:
  • 9789814410274 (electronic book)
Other title:
  • Practical handbook
Subject(s): Additional physical formats: No titleDDC classification:
  • 658
Online resources: Summary: Provides students and corporate professionals with some understanding of the basic principles of marketing research.
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Description based on print version record.

Provides students and corporate professionals with some understanding of the basic principles of marketing research.

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