000			02598nam a22003017a 4500
003			OSt
005			20190812155700.0
007			ta
008			151128b2012 nyu||||| |||| 00| 0 eng d
020			_a9781606494646
040			_cLearning Resource Center _erda
082			_223 _a658.45/J63
084			_aCBA
089			_223 _aCBA 658.45/J63
100			_aJohnson, J. David. _93784
245			_aManagerial communication : _bevaluating the right dose / _cJ. David Johnson.
250			_aFirst edition.
264			_aNew York : _bBusiness Expert Press, _c©2012.
300			_axvi, 170 pages ; _c 23 cm.
336			_atext
490			_aCorporate communication collection.
505			_aList of tables and figures -- List of boxes -- Preface -- Prologue -- 1. Introduction and overview -- 2. Definition and the use of metaphor -- 3. The idea of match -- 4. Managing relationships -- 5. Productivity -- 6. Change -- 7. The world outside -- 8. Summing up -- Notes -- References -- Index.
520			_aThe metaphor of dosage offers a rich organizing principle for managers. It focuses our efforts on such fundamental, pragmatic communication issues as amount, frequency, delivery system, sequencing, interaction with other agents, and contraindications. It suggests compelling new answers to fundamental problems that all managers must face, with an appreciation of basic issues beyond our conscious awareness. The book is targeted toward graduate, executive, and professional audiences. In our day-to-day lives--whether we are discussing things with our housing contractor, our cable repair man, our doctor--we must constantly decide how much communication we should engage in to pursue our projects. This work focuses on the dosage metaphor as a way of confronting this question--what level of communication, both in terms of amount and of depth, is really necessary to accomplish particular purposes? Most communication theories implicitly paint a picture of the prevalence and paramount importance of communication, with a "communication metamyth" that more is necessarily better. This book provides the first truly comprehensive treatment of dosage. It also focuses on perhaps the most contemporaneously interesting issues of change and of productivity. The final chapter presents the dosage metaphor in broad sweep, suggesting a countervailing minimalist approach to communication.
521			_aCBA
650			_aCommunication in management. _93743
942			_2ddc _cBK
999			_c7698 _d7698