| 000 | 01113cam a22002897a 4500 | ||
|---|---|---|---|
| 008 | 101611t2006 xxu|||||r|||| 00| 0 eng d | ||
| 020 | _a0071253297 | ||
| 040 |
_aDLC _cLearning Resource Center |
||
| 050 |
_aHD9980.5 _b.Z45 2006 |
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| 082 |
_222 _a658.8/Z37 |
||
| 084 | _aCBA | ||
| 089 |
_222 _aCBA 658.8/Z37 |
||
| 100 | 1 |
_qZeithaml, Valarie A. _94950 |
|
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.__ |
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| 250 | _a4th ed. | ||
| 264 |
_aBoston: _bMcGraw-Hill/Irwin, _cc2006. |
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| 300 |
_axxvii, 708 p.: _bill., map ; _c27 cm. |
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| 500 | 4 | _aIncludes bibliographical references and index. | |
| 521 | _aCBA | ||
| 650 |
_2http://lccn.loc.gov/2004065642 _xServices industries - marketing. _94951 |
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| 650 |
_xCostumer services. _94952 |
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| 650 |
_xMarketing. _94423 |
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| 856 |
_aPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c72 _d72 |
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