000			02469cam a22004577i 4500
001			17867919
003			OSt
005			20190812155302.0
007			ta
008			130828t20152015ctu 001 0 eng d
010			_a 2013949097
015			_aGBB3A5919 _2bnb
016	7		_a016547531 _2Uk
020			_a9781285052076 (pbk.)
020			_a1285052072 (pbk.)
035			_a(OCoLC)ocn864086749
040			_aUKMGB _beng _cLearning Resource Center _erda _dOCLCO _dYDXCP _dBTCTA _dXII _dOCLCO _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aP90 _b.B285 2015
082	0	4	_223 _a302.2301/B23
084			_aCAS
089	0	4	_aCAS 302.2301/B23 _223
100	1		_aBaran, Stanley J., _eauthor. _92309
245	1	0	_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, Dennis K. Davis.
250			_aSeventh edition.
264			_aStamford, CT : _b Cengage Learning, _c©2015
300			_axxi, 408 pages ; _c24 cm.
336			_atext
490	1		_aCengage series in mass communication and journalism
504			_aIncludes bibliographical references (pages 371-396) and index.
505	0		_aUnderstanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
520			_aProvides a comprehensive and historically based introduction to mass communication theory. This title traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural.
521			_aCAS
650		0	_aMass media _xPhilosophy. _92310
700	1		_aDavis, Dennis K., _eauthor. _92308
830		0	_aCengage series in mass communication and journalism. _92311
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cRES
999			_c7195 _d7195