000 01503nam a22003137a 4500
999 _c37044
_d37044
003 phtghnu
005 20231204130557.0
007 ta
008 200723b2019 si ||||| |||| 00| 0 eng d
020 _a9789814846752
_q(paperback)
040 _beng
_cHNU
_erda
082 _223
_3GC
_a338.068 M31
_b2019
100 _aFroeb, Luke M. et al.
245 _aManagerial economics /
_cLuke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor.
250 _aFifth edition, Philippine edition
264 _aSingapore :
_bCengage Learning Asia Pte Ltd,
_c©2019.
300 _axvi, 332 pages :
_billustrations ;
_c23 cm
500 _a"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover.
504 _aIncludes bibliographical references and index.
505 _aSection I. Problem solving and decision making -- Section II. Pricing, costs, and profits -- Section III. Pricing for greater profit -- Section IV. Strategic decision making -- Section V. Uncertainty -- Section VI. Organizational design -- Section VII. Wrapping up.
521 _aCBA
_bMarketing Management
546 _aText in English
650 _aManagerial economics.
700 _aMcCann, Brian T.
700 _aWard, Michael R.
700 _aShor, Mike.
942 _2ddc
_cBK
_h300-399