000			01821nam a22002657a 4500
999			_c37042 _d37042
003			OSt
005			20200723134036.0
007			ta
008			200723b2019 nyu||||| |||| 00| 0 eng d
020			_a9781260085044 (pbk)
040			_beng _cHNU _erda
082			_223 _3GC _a302.2072 K52 2019
100			_aKeyton, Joann.
245			_aCommunication research : _basking questions, finding answers / _cJoann Keyton, North Carolina State University.
250			_aFifth edition.
264			_aNew York, NY, USA : _bMcGraw-Hill Education, _c©2019
300			_axxv, 331, G-12, R-23, I-17 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references and index.
505			_aSection 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
521			_aCAS _bBachelor of Arts in Communication
546			_aText in English
650			_aCommunication -- Research.
942			_2ddc _cBK _h300-399