000			01054nam a22002897a 4500
999			_c36300 _d36300
003			OSt
005			20200222083936.0
007			ta
008			200222b2019 nyu||||| |||| 00| 0 eng d
020			_a9781632408365 (pbk)
040			_beng _cHNU _erda
082			_223 _3GC _a658.802 Ad96 2019
245			_aAdvertising, promotion and marketing communications / _cedited by Alvin Moran.
264			_aNew York, NY, USA : _bClanrye International, _c©2019.
300			_a256 pages : _bcolored illustrations ; _c27 cm.
490			_aEdu-Teh Learning.
504			_aIncludes bibliographical references and index.
521			_aCBA _bMarketing Management
546			_aText in English
650			_aCommunication in marketing.
650			_aAdvertising.
650			_aSales promotion.
650			_aMarketing -- Management.
700			_aMoran, Alvin, _eeditor.
942			_2ddc _cBK _h600-699