000 02376cam a2200385 i 4500
999 _c35978
_d35978
001 17969271
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005 20220425115933.0
007 ta
008 200113b2015 nju||||| |||| 00| 0 eng d
010 _a 2013047454
020 _a9780133126129 (pbk)
040 _aDLC
_beng
_cHNU
_erda
042 _apcc
050 0 0 _aHD30.28
_b.W433 2015
082 0 0 _a658.4012 W56 2015
_223
_3GCG
100 1 _aWheelen, Thomas L.
245 1 0 _aConcepts in strategic management and business policy :
_bglobalization, innovation, and sustainability /
_cThomas L. Wheelen, Formerly with University of Virginia Trinity College, Dublin, Ireland, J. David Hunger, Iowa State University St. John's University ; Charles E. Bamford, University of Norte Dame ; with major contributions by Kathryn E. Wheelen, Alan N. Hoffman, Bentley University.
250 _aFourteenth Edition.
264 1 _aUpper Saddle River, New Jersey, USA :
_bPearson Education, Inc.,
_c©2015.
300 _axx, 357 pages :
_bchiefly colored illustrations ;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes indexes.
505 _aPart 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? -- Chapter 2 Evaluating a Firm's External Environment -- Chapter 3 Evaluating a Firm's Internal Capabilities -- Part 2: Business-Level Strategies. Chapter 4 Cost Leadership -- Chapter 5 Product Differentiation -- Part 3: Corporate Strategies. Chapter 6 Vertical Integration -- Chapter 7 Corporate Diversification -- Chapter 8 Organizing to Implement Corporate Diversification -- Chapter 9 Strategic Alliances -- Chapter 10 Mergers and Acquisitions -- Chapter 11 International Strategies -- Appendix: Analyzing Cases and Preparing for Class Discussions -- Glossary -- Company Index -- Name Index -- Subject Index
521 _aCBAG
546 _aText in English
650 0 _aStrategic planning.
700 1 _aHunger, J. David,
_d1941-
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h600-699