000 | 02376cam a2200385 i 4500 | ||
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999 |
_c35978 _d35978 |
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001 | 17969271 | ||
003 | OSt | ||
005 | 20220425115933.0 | ||
007 | ta | ||
008 | 200113b2015 nju||||| |||| 00| 0 eng d | ||
010 | _a 2013047454 | ||
020 | _a9780133126129 (pbk) | ||
040 |
_aDLC _beng _cHNU _erda |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD30.28 _b.W433 2015 |
082 | 0 | 0 |
_a658.4012 W56 2015 _223 _3GCG |
100 | 1 | _aWheelen, Thomas L. | |
245 | 1 | 0 |
_aConcepts in strategic management and business policy : _bglobalization, innovation, and sustainability / _cThomas L. Wheelen, Formerly with University of Virginia Trinity College, Dublin, Ireland, J. David Hunger, Iowa State University St. John's University ; Charles E. Bamford, University of Norte Dame ; with major contributions by Kathryn E. Wheelen, Alan N. Hoffman, Bentley University. |
250 | _aFourteenth Edition. | ||
264 | 1 |
_aUpper Saddle River, New Jersey, USA : _bPearson Education, Inc., _c©2015. |
|
300 |
_axx, 357 pages : _bchiefly colored illustrations ; _c26 cm |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aIncludes indexes. | ||
505 | _aPart 1: The Tools of Strategic Analysis. Chapter 1 What Is Strategy and the Strategic Management Process? -- Chapter 2 Evaluating a Firm's External Environment -- Chapter 3 Evaluating a Firm's Internal Capabilities -- Part 2: Business-Level Strategies. Chapter 4 Cost Leadership -- Chapter 5 Product Differentiation -- Part 3: Corporate Strategies. Chapter 6 Vertical Integration -- Chapter 7 Corporate Diversification -- Chapter 8 Organizing to Implement Corporate Diversification -- Chapter 9 Strategic Alliances -- Chapter 10 Mergers and Acquisitions -- Chapter 11 International Strategies -- Appendix: Analyzing Cases and Preparing for Class Discussions -- Glossary -- Company Index -- Name Index -- Subject Index | ||
521 | _aCBAG | ||
546 | _aText in English | ||
650 | 0 | _aStrategic planning. | |
700 | 1 |
_aHunger, J. David, _d1941- |
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906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBK _h600-699 |