000 03130nam a22002897a 4500
999 _c35363
_d35363
003 OSt
005 20210719084339.0
007 ta
008 190910b2015 ctu||||| |||| 00| 0 eng d
020 _a9780956454539 (pbk)
040 _beng
_cHNU
_erda
082 _223
_3GC
_a658.827 H88 2015
100 _aHumberstone, Fiona.
245 _aHow to style your brand :
_beverything you need to know to create a distinctive brand identity /
_cFiona Humberstone.
264 _aWest Hartford, CT, USA :
_bCopper Beech Press,
_c©2015.
300 _a208 pages :
_bcolored illustrations ;
_c24 cm.
500 _aReprint. Originally published: 2015.
505 _aIndhold; Brand styling basics; Planning; Create your vision; Create your logo; Pulling together your brand elements; Styling it up
520 _a"The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, branding expert Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona's tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business."--Back cover.
520 _aThe right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs
521 _aCBA
_bMarketing Management
546 _aText in English
650 _aBranding (Marketing)
650 _aBrand name products -- Design.
942 _2ddc
_cBK
_h600-699