| 000 | 02649cam a2200433 i 4500 | ||
|---|---|---|---|
| 999 |
_c35352 _d35352 |
||
| 001 | 18967400 | ||
| 003 | OSt | ||
| 005 | 20210719090145.0 | ||
| 007 | ta | ||
| 008 | 160208t20172017nyua b 001 0 eng | ||
| 010 | _a 2016003435 | ||
| 020 | _a9781138184787 (hbk) | ||
| 020 | _a9781138184794 (pbk) | ||
| 020 | _z9781315644943 (ebk) | ||
| 040 |
_aDLC _beng _cHNU _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP90 _b.S7675 2017 |
| 082 | 0 | 0 |
_a302.23 St82 2017 _223 _3GC |
| 245 | 0 | 0 |
_aStrategic communication : _bnew agendas in communication / _cedited by Anthony Dudo and LeeAnn Kahlor. |
| 264 | 1 |
_aNew York, NY, USA : _bRoutledge, Taylor & Francis Group, _c©2017. |
|
| 300 |
_axii, 191 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aNew agendas in communication | |
| 500 | _a"College of Communication, the University of Texas at Austin"--Cover | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7. Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin | ||
| 521 |
_aCAS _bBachelor of Arts in Communication |
||
| 546 | _aText in English | ||
| 650 | 0 | _aCommunication. | |
| 700 | 1 |
_aDudo, Anthony, _eeditor. |
|
| 700 | 1 |
_aKahlor, LeeAnn, _eeditor. |
|
| 776 | 0 | 8 |
_iOnline version: _tStrategic communication _dNew York : Routledge, 2016 _z9781315644943 _w(DLC) 2016006434 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _h300-399 |
||