000			01311nam a22002897a 4500
003			OSt
005			20190707233147.0
007			ta
008			180716b2017 enk||||| |||| 00| 0 eng d
020			_a9781292089669 (pbk)
040			_aHoly Name University. _beng _cLearning Resource Center _erda
082			_223 _a381/P93
084			_aCBA
085			_223 _aCBA 381/P93
245			_aPrinciples of marketing : _ban Asian perspective / _c Philip Kotler, Gary Armstrong, Swee Hoon Ang, Chin Tiong Tan, Oliver Hon-Ming Yau, Siew Meng Leong.
250			_aFourth edition.
264			_aHarlow, Essex, England, UK : _bPearson Education Limited, _c©2017.
300			_axxiv, 750 pages : _bcolored illustrations ; . _c28 cm.
336			_atext. _btext.
500			_a"Authorized adaptation from the United States edition, entitled Principles of Marketing, 16th edition, ISBN: 978-0-13-379502-8 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2017"--Title page verso.
504			_aIncludes bibliographical references and index.
546			_aIn English.
650			_aMarketing -- Asia. _914384
650			_aMarketing. _94423
942			_2ddc _cBK
999			_c30285 _d30285