000			02532nam a2200349 4500
003			OSt
005			20190707230926.0
007			ta
008			160630b2015 enk||||| |||| 00| 0 eng d
020			_a9781292016894
020			_a1292016892
040			_cLearning Resource Center _erda
082			_223 _a658.4012/D28
084			_aCBA
085			_223 _aCBA 658.4012/D28
100			_aDavid, Fred R. _96138
245			_aStrategic management : _bconcepts and cases ; a competitive advantage approach / _cFred R David; Forest R David.
250			_aFifteenth edition, Global edition.
264			_aHarlow, Essex, England : _bPearson Education, _c©2015.
300			_a682 pages : _bcolored illustrations ; _c28 cm.
336			_atext
500			_aIncludes index
505			_a1. Strategic Management Essentials THE COHESION CASE: ADIDAS GROUP - 2013 2. Outside-USA Strategic Planning 3. Ethics/Social Responsibility/Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring Guidelines for Case Analysis Glossary Name Index Subject Index
520			_aFor undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. My Management Lab for Strategic Management is a total learning package. My Management Lab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.
521			_aCBA
650			_aStrategic planning. _93293
650			_aBusiness planning. _96410
650			_aStrategic management. _96411
700			_aDavid, Forest R. _96412
942			_2ddc _cBK
999			_c27594 _d27594