000			01907cam a2200397 i 4500
001			17897375
003			OSt
005			20190707230610.0
007			ta
008			130924s2015 maua 000 0 eng
010			_a 2013038389
020			_a9780133450897
020			_a0133450899
020			_a9781292017419
040			_aDLC _beng _cLearning Resource Center _erda _dDLC
042			_apcc
050	0	0	_aHF5415.32 _b.S6 2015
082	0	0	_223 _a658.8342/So47
084			_aCBA
085	0	0	_aCBA 658.8342/So47 _223
100	1		_aSolomon, Michael R. _95119
245	1	0	_aConsumer behavior : _bbuying, having, and being / _cMichael R. Solomon, Saint Joseph's University.
250			_aEleventh Edition., Global edition.
264			_aBoston, Massachusetts, USA ; _aHarlow, Essex, England : _bPearson Education Limited , _c©2015.
300			_a604 pages : _bcolored illustrations ; _c28 cm
336			_atext
440			_aAlways Learning. _9702
504			_aIncludes bibliographical references and indexes.
505	0		_aBuying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
521			_aCBA
650		0	_aConsumer behavior. _92719
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c27186 _d27186