| 000 | 01578cam a2200421 a 4500 | ||
|---|---|---|---|
| 001 | 15104730 | ||
| 005 | 20190707221208.0 | ||
| 008 | 071206s2009 mauab b 001 0 eng | ||
| 010 | _a 2007049708 | ||
| 020 | _a9780073381008 (alk. paper) | ||
| 020 | _a0073381004 (alk. paper) | ||
| 035 | _a(OCoLC)ocn183162481 | ||
| 035 |
_a(OCoLC)183162481 _z(OCoLC)156810220 |
||
| 040 |
_aDLC _cLearning Resource Center _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2009 |
| 082 | 0 | 0 |
_222 _a658.802/C85 |
| 084 | _aCBA | ||
| 085 | 0 | 0 |
_aCBA 658.802/C85 _222 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 264 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axv, 784 p. : _bill., map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aCBA | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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| 999 |
_c20201 _d20201 |
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