000			03146nam a22004097a 4500
003			phtghnu
005			20250711092057.0
007			ta
008			250711s2023 nyu b 001 0 eng
010			_a 2021061730
020			_a9780367458423 _q(paperback)
040			_beng _erda _cHNU
042			_apcc
050	0	0	_aHF5429.23 _b.T45 2023
082	0	0	_223 _3GC _a658.8708 T23 _b2023
100	1		_aTeixeira, Ed, _eauthor.
245	1	0	_aFranchising strategies : _bthe entrepreneur's guide to success / _cEd Teixeira and Richard Chan.
263			_a2206
264		1	_aNew York, NY : _bRoutledge, _c2023.
300			_axi, 172 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aIntroduction to Franchising Fundamentals of Franchising The Relevancy of Emerging Franchise Performance Evaluating the Franchise Venture Preparing for New Franchise Launch Developing Franchisor Organizational Capabilities Franchise System Development Franchisor Support and Services Franchise Relationship Management Franchise Trends
520			_a"A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations. Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas. Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchise"-- _cProvided by publisher.
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aEnglish
650		0	_aFranchises (Retail trade)
650		0	_aSmall business _xManagement.
650		0	_aStrategic planning.
700	1		_aChan, Richard _c(Professor of Business) _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h600-699
999			_c139432 _d139432