000			04122nam a22003497a 4500
003			phtghnu
005			20250710135557.0
007			ta
008			250710s2024 njua b 001 0 eng
020			_a9798891612150 _q(paperback)
040			_beng _cHNU _erda
042			_apcc
050	1	0	_aP91.3 _b.M46 2024
082	0	0	_223 _3GC _a302.20721 W24 _b2024
100	1		_aWarner, Alonso, _eauthor.
245	1	0	_aCommunication research methods / _cAlonso Warner.
264		1	_aJersey City, USA : _bAlexis Press, LLC, _c2024.
300			_aviii, 278 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490			_aAlexis Paper Backs
504			_aIncludes bibliographical references and index.
505			_aIntroduction to Communication Research Research Design and Methodology Data Collection Methods Observation and Ethnography Content Analysis and media Research Experimental Research Sampling in Communication Research Data Analysis and Interpretation Ethical Considerations in Communication Research Reporting and Disseminating Research
520			_a"Communication Research Methods" is a comprehensive and indispensable resource for anyone engaged in the field of communication studies. This book provides a thorough exploration of the principles, techniques, and methodologies underpinning communication research. It caters to a broad audience, ranging from students embarking on their academic journey in communication to seasoned professionals seeking to enhance their research skills. The book takes readers on a systematic journey through the research process, starting with foundational concepts of research ethics and principles. It emphasizes the significance of ethical considerations in conducting responsible research, setting the tone for ethical research practices throughout. One of the book's strengths lies in its adept handling of research design. It helps readers formulate clear research questions and hypotheses while guiding them in selecting the most appropriate research methodologies. Whether delving into quantitative or qualitative approaches, readers gain valuable insights into the intricacies of each method. Furthermore, "Communication Research Methods" excels in its coverage of data collection techniques. It presents a comprehensive array of methods, including surveys, interviews, content analysis, and experiments. Practical advice is offered to help researchers make informed decisions about the most suitable method to address their research questions effectively. The book's commitment to excellence extends to data analysis. It offers a comprehensive introduction to quantitative and qualitative data analysis techniques, simplifying complex concepts and providing practical guidance on using statistical software and conducting thematic analysis. Effective communication of research findings is a crucial aspect of any study, and this book doesn't disappoint in this regard. It equips readers with the tools and knowledge to write research reports and present findings in a clear, compelling, and impactful manner. "Communication Research Methods" adds a practical touch to its wealth of information by incorporating real-world examples and case studies. These illustrations bring concepts to life and demonstrate how communication research is applied across various fields, from healthcare and politics to media. Moreover, the book doesn't shy away from addressing contemporary challenges in communication research. It acknowledges the evolving landscape brought about by new media and digital technologies, making it a relevant and uo-to-date resource.
521			_aCAS _bBachelor of Arts in Communication
546			_aEnglish
650		0	_aCommunication _xResearch _xMethodology.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h300-399
999			_c139413 _d139413