000			02488nam a22003737a 4500
003			phtghnu
005			20250620104647.0
007			ta
008			250620t2024 nyu j 001 0 eng
020			_a9781266873492 _q(paperback)
040			_beng _erda _cHNU
042			_apcc
050	0	0	_aP90 _b.B284 2024
082	0	0	_223 _3GC _a302.23 B23 _b2024
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran, Bryant University, Emeritus.
250			_a2024 Release, International student edtion
264		4	_cNew York, NY : _aMcGraw Hill LLC, _b2024.
300			_axxv, 389, [37] pages : _bcolor illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aPart 1: Laying the groundwork Part 2: Media, media industries, ad media audiences Part 3: Strategic communication industries Part 4: Mass-mediated culture in the information age
520			_a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- _cProvided by publisher
521			_aCAS _bBachelor of Arts in Communication
546			_aEnglish
650		0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h300-399
999			_c139213 _d139213