000			02828nam a22003497a 4500
003			phtghnu
005			20250619101125.0
007			ta
008			250619b2024 mau||||| |||| 00| 0 eng d
010			_a2023909812
020			_a 9780357721292 _qpaperback
040			_beng _cHNU _erda
082			_223 _3GC _a658.8342 H85 _b2024
100			_a Hoyer, Wayne D., _eauthor.
245			_aConsumer behavior / _cWayne D. Hoyer, The University of Texas at Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Universidade Catolica Portuguesa, Lisbon, And Tilburg University.
250			_aEdition 8
264			_aBoston, MA, USA : _bCengage Learning, Inc., _c2024.
300			_axviii, 536 pages : _bcolor illustrations ; _c28 cm.
500			_aPrevious edition: Australia: Cengage Learning, 2018
504			_aIncludes glossary, bibliographical references and index.
505			_aPart I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes. Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
520			_a"Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment." -- _uProvided by publisher
521			_aCBA _bBachelor of Science in Business Administration major in Financial Management
521			_aCBA _bBachelor of Science in Business Administration Major in Human Resource Mgt
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aEnglish
650			_aConsumer behavior.
700			_aMacInnis, Deborah J., _eauthor.
700			_aPieters, Rik, _eauthor.
942			_2ddc _cBK _h600-699
999			_c139172 _d139172