000			03411nam a22004337a 4500
003			phtghnu
005			20250527161012.0
007			ta
008			250527s2024 enk b 001 0 eng
010			_a 2023054908
020			_a9781292725833 _q(paperback)
040			_beng _erda _cHNU
042			_apcc
050	0	0	_aHF5548.32 _b.C472 2024
082	0	0	_223 _3GC _a658.872 C34 _b2024
100	1		_aChaffey, Dave, _d1963- _eauthor.
245	1	0	_aDigital business and e-commerce management / _cDave Chaffey, Tanya Arturi, David Edmundson-Bird.
250			_aEighth edition.
263			_a2402
264		1	_aHarlow, England, United Kingdom : _bPearson Education Limited, _c2024.
300			_a xxiv, 638 pages : _billustrations (color) ; _c27 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aPreface About the authors Acknowledgements Part 1 Introduction Introduction to digital business Opportunity analysis for digital business and e-commerce Managing digital business infrastructure Key issues in the digital environment Part 2 Strategy and applications Digital business strategy Supply chain and demand Digital marketing Customer relationship management Part 3 Implementation Customer experience and service design Managing digital business transformation and growth hacking Glossary Index
520			_a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- _cProvided by publisher.
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aEnglish
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xComputer networks.
700	1		_aArturi, Tanya, _eauthor.
700	1		_aEdmundson-Bird, David, _eauthor.
776	0	8	_iOnline version: _aChaffey, Dave. _tDigital business and e-commerce management _bEighth edition. _dHoboken : Pearson, 2024 _z9781292457536 _w(DLC) 2023054909
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _h600-699
999			_c138974 _d138974