000			03167nam a22004097a 4500
003			phtghnu
005			20250328164022.0
007			ta
008			230720s2024 cau 000 0 eng
010			_a 2023942902
020			_a9781529601725 _q(paperback)
040			_beng _erda _cHNU
042			_apcc
082			_223 _3GC _a650.0721 Om2 _b2024
100	1		_aOmeihe, Kingsley, _eauthor.
245	1	0	_aQualitative research methods for business students / _cKingsley Omeihe, Christian Harrison.
263			_a2404
264		1	_aThousand Oaks, California ; _aLondon, UK : _bSage Publications Ltd, _c2024.
300			_a xvii, 275 pages : _billustrations (chiefly color) ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aThe Nature of Qualitative Research Identifying the Research Topic The Literature Review Process Research Philosophical Perspectives and Approaches Ethics in Qualitative Research Negotiating Access to Research Sites and Participants – Sampling Qualitative Data Collection Part I Qualitative Data Collection Part II Qualitative Data Analysis Evaluation of Qualitative Research Writing Good Qualitative Research Proposals and the Dissertation Process
520			_a"Qualitative Research Methods for Business Students provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. This book will guide you through the entire process, from choosing your research topic to writing up your final project or dissertation"-- _cProvided by publisher.
520			_a"Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research. Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton."-- Publisher's description
521			_aCBA _bAll programs
546			_aIn English
650			_aBusiness _xResearch _xMethodology
650			_aBusiness _xStudy and teaching (Higher)
650			_aQualitative research.
700	1		_aHarrison, Christian, _eauthor.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _h600-699
999			_c138150 _d138150