000 02527nam a22004577a 4500
003 phtghnu
005 20250321113928.0
007 ta
008 230627s2024 nju 001 0 eng c
010 _a 2023027943
020 _a9781119802860
_q(paperback)
040 _beng
_erda
_cHNU
042 _apcc
050 0 0 _aHF5415.13
_b.A354 2024
082 0 0 _223/eng/20230912
_3GC
_a658.8 Aa41
_b2024
100 1 _aAaker, David A.
_eauthor.
245 1 0 _aStrategic market management /
_cDavid A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University o California, Berkeley ; Christine Moorman T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University.
250 _aTwelfth edition.
263 _a2310
264 1 _aHoboken, NJ :
_bWiley,
_c[2024]
264 4 _c©2024
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
440 _ax, 395 pages :
_nillustrations ;
_p23 cm.
500 _aIncludes index.
505 _aStrategic Market Analysis Creating Marketing Strategy Managing Marketing Strategy for Growth Implementing Marketing Strategy
520 _a"This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--
_cProvided by publisher.
521 _aCBA
_bBachelor of Science in Business Administration Major in Marketing Management
546 _aIn English
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
700 1 _aMoorman, Christine,
_eauthor.
710 2 _aJohn Wiley & Sons,
_epublisher.
776 0 8 _iOnline version:
_aAaker, David A.
_tStrategic market management.
_bTwelfth edition
_dHoboken, NJ : Wiley, [2024]
_z9781119802891
_w(DLC) 2023027944
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h600-699
999 _c137979
_d137979