000			02722nam a22003137a 4500
003			phtghnu
005			20250318133330.0
007			ta
008			250318b2024 nju||||| |||| 00| 0 eng d
020			_a9798891612112 _qpaperback
040			_beng _cHNU _erda
082			_223 _3GC _a302.2 At54 _b2024
100			_aAtkinson, Isaac, _eauthor.
245			_aPurposive communication / _cIsaac Atkinson.
264			_aJersey City, USA : _bAlexis Press LLC, _c2024.
300			_avi, 262 pages ; _c24 cm.
490			_aAlexis Paperbacks
504			_aIncludes bibliographical references and index.
505			_aIntroduction to Purposive Communication Elements of Effective Communication The Role of Audience Analysis Message Development and Organization Persuasive Communication Interpersonal Communication Group and Team communication Business Communication Ethical and Responsible Communication
520			_a"Purposive Communication" goes beyond being a mere guide; it is a comprehensive exploration of the intricate art and science art and science of effective communication. Tailored for both seasoned professionals and novices, the book provides practical techniques while fostering a profound understanding of the principles underpinning successful communication. It stands out by embracing a holistic approach that delves into the psychology of communication., considering how human behavior, emotions, and cultural nuances shape message delivery and interpretation. The book emphasizes the importance of audience analysis and adapting messages for diverse groups, facilitating meaningful connections. Recognizing the impact of digital communication, it explores ethical considerations in the era of social media, where messages can rapidly propagate. Real-world examples and case studies enrich the text, bringing the principles of purposive communication to life, making them relatable and actionable. In essence, "Purposive Communication" is a valuable resource that not only enhances communication skills but also instill deeper appreciation for the profound significance of communication in both personal and professional spheres, offering guidance for becoming a skilled, ethical, and purposeful communicator in our interconnected world.
521			_aCAS _bBachelor of Arts in Communication
546			_aIn English
650			_aBusiness communication.
650			_aCommunication.
650			_aOral communication.
650			_aWritten communication.
942			_2ddc _cBK _h300-399
999			_c137872 _d137872