000 03699nam a22004457a 4500
003 phtghnu
005 20250317090858.0
007 ta
008 230901s2024 nyu b 001 0 eng
010 _a 2023041405
020 _a9781032461069
_q(paperback)
040 _beng
_erda
_cHNU
042 _apcc
050 0 0 _aPE1479.B87
_bM35 2024
082 0 0 _223/eng/20230901
_3GC
_a808.06665 St82
_b2024
100 1 _aHendershot, Angie,
_eauthor.
245 1 0 _aStrategic writing :
_bmultimedia writing for public relations, advertising and more /
_cAngie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short.
250 _aSixth edition.
264 1 _aNew York, NY :
_bRoutledge,
_c2024.
300 _axi, 340 pages :
_bcolor illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 _aStrategic writing Strategic writing in public relations Strategic writing in advertising Strategic writing in sales and marketing Appendices: A concise guide to punctuation ; A concise guide to grammar ; A concise guide to style ; Tips for oral presentations
520 _a"Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics. The book contains concise instructions for writing the key multimedia documents in strategic communication, each with an example in the text. Short, practice-oriented chapters each cover a key theme, principle, or writing topic. This sixth edition features: new and more diverse examples; additional references on legal and ethical guidance, technical tools and other resources used by practicing professionals; a new Audience Persona chapter; and incorporation of digital trends, such as increased use of images, video and user-generated content as well as evolutions in mobile marketing and other emerging platforms. Strategic Writing, Sixth Edition is an essential textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary approach. Online resources are also included to support instructors and students. Faculty will find sample assignments with rubrics and lecture slides. Students will find practice quizzes for each section; nine-step strategic writing process guidance with helpful links for each step; and examples, templates and online articles demonstrating strategic writing in practice. Please visit www.routledge.com/cw/hendershot"--
_cProvided by publisher.
521 _aCAS
_bBachelor of Arts in Communication
546 _aIn English
650 0 _aBusiness writing
_vProblems, exercises, etc.
650 0 _aBusiness report writing
_vProblems, exercises, etc.
700 1 _aLoewen, Lisa,
_eauthor.
700 1 _aMarsh, Charles,
_d1955-
_eauthor.
700 1 _aGuth, David,
_eauthor.
700 1 _aShort, Bonnie Poovey,
_eauthor.
776 0 8 _iOnline version:
_aHendershot, Angie.
_tStrategic writing
_bSixth edition.
_dNew York, NY : Routledge, [2024]
_z9781003380108
_w(DLC) 2023041406
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_h800-899
999 _c137788
_d137788