000			03360nam a22002777a 4500
003			phtghnu
005			20250212095947.0
007			ta
008			250212b2022 deu||||| |||| 00| 0 eng d
020			_a9781666889109 _qhardback
040			_beng _cHNU _erda
082			_223 _3GC _a001.42 P92 _b2022
100			_aPreston, Donald, _eauthor.
245			_aResearch methodology and quantitative techniques / _cDonald Preston.
264			_aWilmington, De, U.S.A. : _bKaufman Press, _c©2022.
300			_axii, 291 pages : _bchiefly color illustrations ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aChapter 1 Research Methodology and Quantitative Methods Chapter 2 Research Process and Design Chapter 3 Evaluation Research Method Chapter 4 Research Methods of Statistics Chapter 5 Scientific Method Chapter 6 Organizational Research and Management Chapter 7 Ethical Decision Making in Research Chapter 8 Structured Analysis and Design Methodology Chapter 9 Marketing Research Process
520			_aDescriptive research is intended to produce clear, well-founded answers to some question or specific, factual information. Surveys are frequently used in descriptive research. In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships. The hypothesis is directly related to a theory but contains operationally defined variables and is in testable form. Hypotheses allow us to determine, through research, if our theory is correct. In other words, does prior work experience result in better grades? When doing research, we are typically looking for some type of difference or change between two or more groups. In our study, we are testing the difference between having work experience and not having work experience on college grades. Every study has two hypotheses; one stated as a difference between groups and one stated as no difference between groups. Qualitative research is often used to gain a general sense of phenomena and to form theories that can be tested using further quantitative research. For instance, in the social sciences qualitative research methods are often used to gain better understanding of such things as intentionality and meaning. Although quantitative investigation of the world has existed since people first began to record events or objects that had been counted, the modern idea of quantitative processes have their roots in Auguste Comte's positivist framework. The book is designed to be used both as a collection of readings and as an introductory research methods books in its own right.
521			_aCBA _bAll programs
546			_aIn English
650			_aResearch _vMethodolgy.
650			_aQuantitive research.
942			_2ddc _cBK _h000-099
999			_c136585 _d136585