000 02418nam a22003017a 4500
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020 _a9781292449722
_qpaperback
040 _beng
_cHNU
_erda
082 _223
_3GC
_a381.142 L36
_b2024
100 _aLaudon, Kenneth C.,
_eauthor.
245 _a E-commerce 2023-2024 :
_bbusiness. technology. society /
_cKenneth C. Laudon, New Yok University, Carol Guercio Traver, Azimuth Interactive, Inc., authors.
250 _aEighteenth edition. Global edition
264 _aHarlow, England :
_bPearson Education Limited,
_c2024.
300 _a832 pages :
_bcolor illustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 _aPART 1: INTRODUCTION TO E-COMMERCE: 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts. PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE: 3. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems. PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES: 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce. PART 4: E-COMMERCE IN ACTION: 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
520 _aForlagets beskrivelse: "E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy."
521 _aCBA
_bBachelor of Science in Business Administration Major in Marketing Management
546 _aIn English
650 _aElectronic commerce.
650 _aInternet marketing.
700 _aTraver, Carol Guercio,
_eauthor.
942 _2ddc
_cBK
_h300-399
999 _c134054
_d134054