000			02523nam a22002657a 4500
999			_c132211 _d132211
003			phtghnu
005			20240502153053.0
007			ta
008			240502b2019 nyu||||| |||| 00| 0 eng d
020			_a 9781260084641 _q(paperback)
040			_beng _cHNU _erda
082			_223 _3GC _a658.4012 P93 _b2019
100			_aPrince, Jeffrey T., _eauthor.
245			_a Predictive analytics for business strategy : _breasoning from data to actionable knowledge / _cJeffrey T. Prince, Professor of Business Economics & Public Policy, Harold A. Poling Chair in Strategic Management, Kelley School of Business, Indiana University, author.
250			_aInternational student edition
264			_aNew York, NY : _bMcGraw-Hill Education, _c2019
300			_a xviii, 348 pages : _bcolor illustrations ; _c23 cm
500			_aIncludes index
505			_aChapter 1: The Roles of Data and Predictive Analytics in Business Chapter 2: Reasoning with Data Chapter 3: Reasoning from Sample to Population Chapter 4: The Scientific Method: The Gold Standard for Establishing Causality Chapter 5: Linear Regression as a Fundamental Descriptive Tool Chapter 6: Correlation vs. Causality in Regression Analysis Chapter 7: Basic Methods for Establishing Causal Inference Chapter 8: Advances Methods for Establishing Causal Inference Chapter 9: Prediction for a Dichotomous Variable Chapter 10: Identification and Data Assessment
520			_aPredictive Analytics for Business Strategy is a book designed for courses that provide conceptual and broad-based introduction to econometrics and business analytics. It lays the foundation of a course that benefits both future analysts and managers. The course gives managers a basic understanding of what data can do in an important area of business (strategy formation) and present it in a way that doesn’t feel like a taxonomy of models and their statistical properties. It gives future analysts a bigger picture of what their analysis is trying to accomplish, and the conditions under which it can be deemed successful. It gives them tools to better reason through these ideas and communicate them to others.
521			_aCBA _bBachelor of Science in Business Administration major in Financial Management
546			_aIn English
942			_2ddc _cBK _h600-699