000 02372nam a22003017a 4500
999 _c128889
_d128889
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005 20231023081318.0
007 ta
008 231023b2022 nyu||||| |||| 00| 0 eng d
020 _a9781641725347
_q(paperback)
040 _beng
_cHNU
_erda
050 _aGT3405.E84
_b2022
082 _223
_3GC
_a394.2 M95
_b2022
100 _aMurphy, Holden.
245 _aEvent planning and management :
_bintermediate /
_cHolden Murphy.
264 _aNew York, NY, USA :
_bpublished by Larsen and Keller Education ;
_c©2022
300 _aviii, 235 pages :
_bcolor illustrations ;
_c27 cm.
500 _aIncludes index.
505 _aChapter 1 Event Management: An Introduction Chapter 2 Planning and Organizing Events Chapter 3 Wedding Planning and Management Chapter 4 Corporate Event Management Chapter 5 Party and Outdoor Events
520 _aEvent planning and management refers to the application of project management principles to the planning of small-scale or large-scale personal or corporate events, such as weddings, parties, conferences, festivals, etc. Event planning and management usually involves an understanding of the target audience and the brand, followed by the creation of an event concept that suits the requirement. This in turn is followed by the planning and coordination of the technical events until its final launch. Diverse activities are integral to event planning, such as budgeting, vendor management, scheduling, etc. Event management incorporates the execution of the technical, creative, and logistical aspects of the events such as event design, marketing and communication, budgeting and negotiation, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in event planning and management. Such selected concepts that redefine event planning and management have been presented herein. This book is appropriate for those seeking detailed information in this area.
521 _aCBA
_bBachelor of Science in Hospitality Management
546 _aText in English
650 _aSpecial events
650 _aSpecial events
_vManagement
650 _aSpecial events
_vPlanning
942 _2ddc
_cBK
_h300-399