000			02725nam a22003137a 4500
999			_c128349 _d128349
003			phtghnu
005			20230928135831.0
007			ta
008			230928b2022 enk||||| |||| 00| 0 eng d
020			_a 9781911635482 (pbk)
040			_beng _cHNU _erda
082			_223 _3GC _a381.142 D56 _b2022
245			_a Digital marketing and social media strategies for tourism & hospitality organizations / _cAhmet Bulent Ozturk, Murat Hancer, editors.
264			_aOxford, UK : _bGoodfellow Publishers Ltd, _c2022.
300			_a x, 230 pages : _billustrations ; _c24 cm.
490			_a Advances in Tourism Marketing.
504			_aIncludes bibliographical references and index.
505			_aContents Ch 1 Definition and functionality of social media Seza Zerman Ch 2 Thematic social media research trends in hospitality and tourism Marwa Al-Busaidi and Khaldoon Nusair Ch 3 Social media marketing activities: Studying social identification, trust, value and loyalty Faizan Ali, Abraham Terrah, Seden Dogan and Cihan Cobanoglu Ch 4 The role of social media marketing in the travel planning and decision-making processes of today’s travelers Aysegul Gunduz Songur and Gozde Turktarhan Ch 5 The Instagram effect on the transformation of tourist behavior to overtourism Ilke Basarangil Ch 6 The role of emoji use in destination decision making Alaattin Basoda, Seden Dogan, and Cihan Cobanoglu Ch 7 Content marketing: Definition, cases, and helpful tactics Linchi Kwok Ch 8 Contextual factors influencing hotel mobile app satisfaction Liza Cobos Ch 9 Big data analytics and database marketing Guntekin Simsek and Sule Kaya Ch 10 Customer relationship management through blockchain technology Ugur Tandogan Ch 11 Extended reality and gamification in destination marketing organizations: Current perspectives and future opportunities Mark Baker and Arthur Huang Index
520			_aDigital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travelers and service providers and explores future digital marketing and social media research trends.
521			_aCBA _bBachelor of Science in Hospitality Management
521			_aCBA _bBachelor of Science in Tourism Management
546			_aText in English
650			_a Internet marketing.
650			_aTourism marketing.
700			_aOzturk, Ahmet Bulent, _eeditor.
700			_aHancer, Murat, _eeditor.
942			_2ddc _cBK _h300-399