000 02461nam a22003137a 4500
999 _c127988
_d127988
003 phtghnu
005 20230909081519.0
007 ta
008 230908b2023 nyu||||| |||| 00| 0 eng d
020 _a 9781265045630 (pbk)
040 _beng
_cHNU
_erda
082 _223
_3GC
_a658.45 M21
_b2023
100 _a Mackiewicz, Jo,
_eauthor.
245 _a Business communication /
_cKitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S Kienzler, authors.
250 _aThirteenth edition. International student edition
264 _aNew York, NY, USA :
_bMcGraw Hill LLC,
_c2023
300 _a xxviii, 596 pages :
_bcolored illustrations ;
_c28 cm.
500 _aIncludes index
505 _aPart One The Building Blocks of Effective Messages Part Two The Communication Process Part Three Design of Communication Part Four Basic Business Messages Part Five Common Genres Part Six The Job Hunt
520 _a"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"-- Provided by publisher
521 _aCBA
_bBachelor of Science in Accountancy
546 _aText in English
650 _a Business communication.
650 _aCommunication in management.
700 _a Aune, Jeanine Elise,
_eauthor.
700 _a Kienzler, Donna S.,
_eauthor.
942 _2ddc
_cBK
_h600-699