000 | 02461nam a22003137a 4500 | ||
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999 |
_c127988 _d127988 |
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003 | phtghnu | ||
005 | 20230909081519.0 | ||
007 | ta | ||
008 | 230908b2023 nyu||||| |||| 00| 0 eng d | ||
020 | _a 9781265045630 (pbk) | ||
040 |
_beng _cHNU _erda |
||
082 |
_223 _3GC _a658.45 M21 _b2023 |
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100 |
_a Mackiewicz, Jo, _eauthor. |
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245 |
_a Business communication / _cKitty O. Locker, Jo Mackiewicz, Jeanine Elise Aune, Donna S Kienzler, authors. |
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250 | _aThirteenth edition. International student edition | ||
264 |
_aNew York, NY, USA : _bMcGraw Hill LLC, _c2023 |
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300 |
_a xxviii, 596 pages : _bcolored illustrations ; _c28 cm. |
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500 | _aIncludes index | ||
505 | _aPart One The Building Blocks of Effective Messages Part Two The Communication Process Part Three Design of Communication Part Four Basic Business Messages Part Five Common Genres Part Six The Job Hunt | ||
520 | _a"We have worked hard to update Business Communication from its 12th edition to its 13th. We have added new content that instructors have asked for, such as examples of business plans and sales proposals and elaborated discussion of social media use for business. We've updated content, particularly in relation to communication during the COVID-19 pandemic. We have painstakingly cut repetitious content, streamlining each section within each chapter so that it makes its point clearly and efficiently. We have also reorganized, regrouping like with like, so that students can more readily find the content they need. We've also used singular they, them, and their as generic third-person pronouns when the pronoun referent is indefinite (for example, everyone) and when a person's gender is unknown, in accordance with APA style. And we've simplified the page layout, eliminating unnecessary design elements, such as horizontal lines before and after bulleted lists. In short, we have overhauled the textbook to create a modernized and elegant 13th edition"-- Provided by publisher | ||
521 |
_aCBA _bBachelor of Science in Accountancy |
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546 | _aText in English | ||
650 | _a Business communication. | ||
650 | _aCommunication in management. | ||
700 |
_a Aune, Jeanine Elise, _eauthor. |
||
700 |
_a Kienzler, Donna S., _eauthor. |
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942 |
_2ddc _cBK _h600-699 |