000			02507nam a22002657a 4500
999			_c127523 _d127523
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005			20230629144652.0
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008			230629b2022 deu||||| |||| 00| 0 eng d
020			_a9781666889055 (hbk)
040			_beng _cHNU _erda
082			_223 _3GC _a381.142 M45 _b2022
100			_aMaxwell, Oliver.
245			_aDigital marketing / _cOliver Maxwell.
264			_aWilmington, Delaware, USA : _bKaufman Press, _c2022.
300			_ax, 290 pages : _billustrations ; _c26 cm.
504			_aincludes bibliographical references and index.
505			_aChapter 1 Introduction Chapter 2 Search Engine Marketing Chapter 3 Digital Marketing System Chapter 4 Online Marketing Chapter 5 Social Media Marketing Chapter 6 Emerging E-Business Market Chapter 7 Search Engine Optimization Chapter 8 Strategic Internet Marketing Chapter 9 Marketing Management
520			_aDigital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learnt. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Digital Marketing in defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets- digital advertising, email marketing, online brochures, and beyond-there's a spectrum of tactics that fall under the umbrella of "digital marketing". This book is intended towards providing an introduction to various aspects of Digital Marketing. The book is the compilation of selected chapters from various areas of Digital Marketing. The editors have carefully selected chapters from relatively important and emerging areas of Digital Marketing.
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aText in English
650			_aInternet marketing.
942			_2ddc _cBK _h300-399