000			03009nam a22003617a 4500
999			_c126212 _d126212
003			phtghnu
005			20230918122841.0
007			ta
008			230130b2019 si ||||| |||| 00| 0 eng d
020			_a 9789814839440 (pbk)
040			_beng _cHNU _erda
082			_223 _3GC _a651.74 N46 _b2019
100			_aNewman, Amy.
245			_aBusiness communication : _bin person, in print, online / _cAmy Newman.
250			_aTenth edition, Philippine edition
264			_aSingapore : _bCengage Learning Asia Pte Ltd., _c2019
300			_a xix, 505 pages : _billustrations ; _c26 cm
500			_aIncludes index.
501			_a"This edition is licensed for sale only in the Philippines. Circulation of this edition outside of the Philippines is unauthorized and strictly prohibited."--Cover
505			_aPart 1. Foundation of business communication Understanding business communication Team and intercultural communication Interpersonal communication skills Part 2. Developing your business writing skills Writing process Improving your writing style Part 3. Written messages Neutral and positive messages Persuasive messages Bad-news messages Part 4. Report writing Planning the report and managing data Writing the report Part 5. Oral and employment communication Oral presentations Employment communication Reference manual A: Language arts basics Reference manual B: Formatting business documents Reference manual C: Common types of business reports Reference manual D: Glossary
520			_aDiscover a realistic approach to communication in today's organizations with BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. You learn today's most important business communication concepts in detail and within the context of how communication happens in organizations today. Company examples and situations demonstrate how principles work in the real business world. In addition to refining core written and oral communication skills, you learn to navigate complex relationships and use current, sophisticated technologies. You master the skills to create PowerPoint(R) decks, manage your online reputation with LinkedIn and other tools, engage customers using social media, lead web meetings and conference calls, and more. With self-reflection questions throughout the book, you develop a deeper understanding of yourself and how to communicate most effectively to reach your personal and professional goals -- Provided by publisher
521			_aCBA _bBachelor of Science in Accountancy
546			_aText in English
650			_aBusiness communication.
650			_aBusiness report writing.
650			_aBusiness writing.
650			_aCommunication in management.
650			_aCommunication in organizations.
650			_aStyle commercial.
650			_aCommunication and technology.
942			_2ddc _cBK _h600-699