000			02971nam a22003257a 4500
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005			20230118094549.0
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008			230118b2019 nyu||||| |||| 00| 0 eng d
020			_a9789813158788 (pbk)
040			_beng _cHNU _erda
082			_223 _3GC _a658.87 L57 _b2019
100			_aLevy, Michael.
245			_aRetailing management / _cMichael Levy, Barton A. Witz, Dhruv Grewal.
250			_aTenth edition.
264			_aNew York, NY : _bMcGraw-Hill Education, _c2019
300			_axxvi, 582 pages : _billustrations ; _c27 cm
500			_aIncludes index.
501			_aThis international student edition is for use outside of the U.S.
505			_aSECTION I THE WORLD OF RETAILING 1 Introduction to the World of Retailing 2 Types of Retailers 3 Multichannel and Omnichannel Retailing 4 Customer Buying Behavior SECTION II RETAILING STRATEGY 5 Retail Market Strategy 6 Financial Strategy 7 Retail Locations 8 Retail Site Location 9 Information Systems and Supply Chain Management 10 Customer Relationship Management SECTION III MERCHANDISE MANAGEMENT 11 Managing the Merchandise Planning Process 12 Buying Merchandise 13 Retail Pricing 14 Retail Communication Mix SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT 15 Human Resources and Managing the Store 16 Store Layout, Design, and Visual Merchandising 17 Customer Service SECTION V CASESCasesGlossary Index
520			_aRetailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aText in English
650			_aRetail trade _xManagement.
650			_aRetail management.
700			_aWitz, Barton A.
700			_aGrewal, Dhruv.
942			_2ddc _cBK _h600-699