000			03129nam a22004095i 4500
999			_c124949 _d124949
001			20773960
003			phtghnu
005			20230629130648.0
007			ta
008			181210s2019 cau 000 0 eng
010			_a 2018966917
020			_a9781526426673 (pbk. : alk. paper)
040			_beng _erda _cHNU
042			_apcc
082			_223 _3GC _a381.142 H19 _b2019
100	1		_aHanlon, Annmarie.
245	1	0	_aDigital marketing : _bstrategic planning & integration / _cAnnmarie Hanlon.
250			_a1st edition.
263			_a1901
264		1	_aThousand Oaks, CA : _bSAGE Publications, _c©2019.
300			_axii, 395 pages : _bcolored illustrations ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aDigital marketing essentials -- Digital marketing tools -- Digital marketing strategy and planning
520			_a"An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered; digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks; ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing."--Amazon
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aText in English
650			_aInternet marketing.
650			_aMarketing. -- Management.
650			_aBusiness and Management.
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK _h300-399