000 | 01012nam a22003017a 4500 | ||
---|---|---|---|
999 |
_c123128 _d123128 |
||
003 | OSt | ||
005 | 20210826143029.0 | ||
007 | ta | ||
008 | 210628b2018 at ||||| |||| 00| 0 eng d | ||
020 | _a9780170411769 (pbk) | ||
040 |
_beng _cHNU _erda |
||
082 |
_223 _3GC _a658.8 M69 2018 |
||
245 |
_aMktg 4 / _cLamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael. |
||
250 | _a4th Asia-Pacific edition. | ||
264 |
_aAustralia : _bCengage Learning Australia Pty Limited, _c©2018. |
||
300 |
_ax, 321 pages : _bcolored illustrations ; _c28 cm. |
||
500 | _aIncludes index. | ||
521 |
_aCBA _bMarketing Management |
||
546 | _aText in English | ||
650 | _aMarketing. | ||
700 | _aLamb, | ||
700 | _aHair, | ||
700 | _aMcDaniel, | ||
700 | _aSummers, | ||
700 | _aGardiner. | ||
942 |
_2ddc _cBK _h600-699 |