000 01012nam a22003017a 4500
999 _c123128
_d123128
003 OSt
005 20210826143029.0
007 ta
008 210628b2018 at ||||| |||| 00| 0 eng d
020 _a9780170411769 (pbk)
040 _beng
_cHNU
_erda
082 _223
_3GC
_a658.8 M69 2018
245 _aMktg 4 /
_cLamb, Charles W.; Hair, Joseph F.; McDaniel, Carl; Summers, Jane; Gardiner, Michael.
250 _a4th Asia-Pacific edition.
264 _aAustralia :
_bCengage Learning Australia Pty Limited,
_c©2018.
300 _ax, 321 pages :
_bcolored illustrations ;
_c28 cm.
500 _aIncludes index.
521 _aCBA
_bMarketing Management
546 _aText in English
650 _aMarketing.
700 _aLamb,
700 _aHair,
700 _aMcDaniel,
700 _aSummers,
700 _aGardiner.
942 _2ddc
_cBK
_h600-699