000			01519cam a22003854a 4500
001			13445852
005			20190812145803.0
008			031230s2005 nyua 000 0 eng
010			_a 2003071083
020			_a0072864877 (alk. paper)
040			_aDLC _cLearning Resource Center _dDLC
042			_apcc
050	0	0	_aHF5415.3 _b.P468 2005
082	0	0	_222 _a658.8342/P44
084			_aGrad
089	0	0	_aGrad. 658.8342/P44 _222
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson.
250			_a7th ed.
264			_aNew York : _bMcGraw-Hill, _cc2005.
300			_axxv, 578 p. : _bill. ;
440		0	_aMcGraw-Hill/Irwin series in marketing
500			_aVarious multi-media instructional materials are available to supplement the text.
521			_aGRAD
650		0	_aConsumer behavior.
650		0	_aMarketing.
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh051/2003071083.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh041/2003071083.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c122 _d122