000			02059nam a22003618i 4500
001			CR9781139381642
003			UkCbUP
005			20201015164400.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			120402s2013||||enk o ||1 0|eng|d
020			_a9781139381642 (ebook)
020			_z9781107031364 (hardback)
020			_z9781107671355 (paperback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHD30.28 _b.A516 2013
082	0	0	_a658.4/012 _223
100	1		_aAndersen, Torben Juul, _eauthor.
245	1	0	_aShort introduction to strategic management / _cTorben Juul Andersen.
264		1	_aCambridge : _bCambridge University Press, _c2013.
300			_a1 online resource (xvii, 297 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aCambridge short introductions to management
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
520			_aThe Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
650		0	_aStrategic planning.
650		0	_aManagement.
776	0	8	_iPrint version: _z9781107031364
830		0	_aCambridge short introductions to management.
856	4	0	_uhttps://doi.org/10.1017/CBO9781139381642
999			_c121260 _d121260