000			01985nam a22003378i 4500
001			CR9780511862557
003			UkCbUP
005			20201015164131.0
006			m|||||o||d||||||||
007			cr||||||||||||
008			101109s2012||||enk o ||1 0|eng|d
020			_a9780511862557 (ebook)
020			_z9781107010659 (hardback)
040			_aUkCbUP _beng _erda _cUkCbUP
050	0	0	_aHF5416.5 _b.V64 2012
082	0	0	_a658.8/16 _223
100	1		_aVohra, Rakesh V., _eauthor.
245	1	0	_aPrinciples of pricing : _ban analytical approach / _cRakesh V. Vohra, Lakshman Krishnamurthi.
264		1	_aCambridge : _bCambridge University Press, _c2012.
300			_a1 online resource (x, 250 pages) : _bdigital, PDF file(s).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aTitle from publisher's bibliographic system (viewed on 05 Oct 2015).
505	8		_aMachine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.
520			_aPricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
650		0	_aPricing.
700	1		_aKrishnamurthi, Lakshman, _eauthor.
776	0	8	_iPrint version: _z9781107010659
856	4	0	_uhttps://doi.org/10.1017/CBO9780511862557
999			_c121036 _d121036