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999			_c120945 _d120945
001			19581156
003			OSt
005			20220924084434.0
007			ta
008			170331s2017 njua 001 0 eng d
010			_a 2017938428
020			_a9781119369042 _q(paperback)
020			_a1119369045 _q(paperback)
035			_a(OCoLC)ocn962352844
040			_aYDX _beng _cHNU _dOCLCQ _dBDX _dBTCTA _erda _dGK8 _dCCE _dOI6 _dMND _dOWS _dTXI _dB@L _dIGA _dWM@ _dWBT _dDLC
042			_alccopycat
050	0	0	_aHF5415.332.Y66 _bP33 2017
082	0	0	_a658.834 P13 2017 _223 _3GC
100	1		_aPadveen, Corey, _eauthor.
245	1	0	_aMarketing to millennials / _cby Corey Padveen.
246	3	4	_aMarketing to millennials for dummies
264		1	_aHoboken, New Jersey, USA : _bJohn Wiley & Sons, Inc., _c©2017.
264		4	_c©2017.
300			_axv, 336 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_a--for dummies®
500			_aIncludes index.
505	0		_aGetting started with marketing to Millennials -- Creating your Millennial marketing strategy -- Analyzing Millennial-specific engagement opportunities -- Part of tens.
520			_aMillennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd.--Provided by Publisher.
521			_aCBA _bBachelor of Science in Business Administration Major in Marketing Management
546			_aText in English
650		0	_aYoung adult consumers _xAttitudes.
650		0	_aGeneration Y _xAttitudes.
650		0	_aTarget marketing.
650		0	_aConsumer behavior.
830		0	_a--For dummies.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _h600-699