| 000 | 02766cam a22004457i 4500 | ||
|---|---|---|---|
| 001 | 20062374 | ||
| 003 | OSt | ||
| 005 | 20190812163253.0 | ||
| 007 | ta | ||
| 008 | 171014t20172017enka b 001 0 eng d | ||
| 010 | _a 2017449035 | ||
| 020 | _a9781119259190 (pbk) | ||
| 035 | _a(OCoLC)ocn975363949 | ||
| 040 |
_aLUNQA _beng _cLearning Resource Center _erda _dHoly Name University. |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHM742 _b.M328 2017 |
| 082 |
_223 _a302.3/M27 |
||
| 084 | _aCAS | ||
| 089 |
_223 _aCAS 302.3/M27 |
||
| 100 | 1 |
_aMahoney, L. Meghan, _eauthor. _916155 |
|
| 245 | 1 | 0 |
_aStrategic social media : _bfrom marketing to social change / _cL. Meghan Mahoney and Tang Tang. |
| 264 |
_aChichester, West Sussex, UK : _bWiley-Blackwell, _c©2017. |
||
| 300 |
_aix, 347 pages : _billustrations ; _c26 cm. |
||
| 336 |
_atext. _btext. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 2 | _aUnderstanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media. | |
| 520 |
_aThis book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. _bStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
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| 521 | _a | ||
| 546 | _aText in English. | ||
| 650 | 0 |
_aSocial media _xMarketing. _916156 |
|
| 650 | 0 |
_aSocial marketing. _916157 |
|
| 650 | 0 |
_aInternet marketing. _913450 |
|
| 650 | 0 |
_aOnline social networks. _916158 |
|
| 650 | 0 |
_aUser-generated content. _916159 |
|
| 700 | 1 |
_aTang, Tang _c(Writer on social media), _eauthor. _916160 |
|
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c11943 _d11943 |
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