Straubhaar, Joseph D., <br/><br/>
Media now :  understanding media, culture, and technology / 
Joseph Straubhaar, Robert LaRose, Lucinda Davenport. 
 - Ninth edition. 
 - xxvi, 610 pages :  color illustrations ;  28 cm. 
<br/><br/>  Previous edition: 2014. 
<br/><br/>Includes bibliographical references (pages 578-591) and index. 
<br/><br/>Part I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media ; 2. Media and Society -- Part II: THE MEDIA. 3. Books and Magazines ; 4. Newspapers ; 5. Recorded Music ; 6. Radio ; 7. Film and Home Video ; 8. Television ; 9. The Internet ; 10. Public Relations ; 11. Advertising ; 12. The Third Screen: Smartphones and Tablets ; 13. Video Games -- Part III: MEDIA ISSUES. 14. Media Uses and Impacts ; 15. Media Policy and Law ; 16. Media Ethics ; 17. Global Communications Media.    
<br/><br/> Providing a thorough explanation of how media technologies develop, operate, converge, and affect society, this book provides an introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry - and affect your everyday life.  
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<br/><br/><label>ISBN: </label>9781305080355 1305080351 
<br/><br/><label>LCCN: </label>2014947268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication--United States.<br/>Information technology--United States.<br/>Mass media--United States.<br/>Information technology.<br/>Mass media.<br/>Telecommunication.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>LC Class. No.: </label>HE7775  / .S79 2016 
<br/><br/><label>Dewey Class. No.: </label>384.0973/St82