Adler, Emily Stier. <br/><br/>
An invitation to social research :  how it's done / 
Emily Stier Adler, Roger Clark. 
 - 5th Ed. 
 - xxi, 502 pages :   color illustrations ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The uses of social research -- Theory and research -- Ethics and social research -- Planning a research project -- Sampling -- Measurement -- Cross-sectional, longitudinal, and case study designs -- Experimental research -- Questionnaires and structured interviews -- Qualitative interviewing -- Observational techniques -- Using available data -- Content analysis -- Applied social research -- Quantitative and qualitative data analysis. 
<br/><br/> With real-world examples and an emphasis on ethics throughout, this book combines balanced coverage of quantitative and qualitative methods of social research with a "behind the scenes" approach. It is built on focal research pieces and excerpts from real research projects. 
<br/><br/> College of Arts and Sciences 
<br/><br/><label>ISBN: </label>9781285746425  1285746422 
<br/><br/><label>LCCN: </label>2013950268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sociology -- Research -- Methodology.<br/>Social sciences -- Research -- Methodology.
<br/><br/><label>Dewey Class. No.: </label>300.721/Ad59