McQuail, Denis, <br/><br/>
Mcquail's media and mass communication theory / 
Denis McQuail, Mark Deuze. 
 - Seventh edition  
 - ix, 672 pages ;   24 cm 
<br/><br/> Original publication : Mass communication theory : an introduction / Denis McQuail. ©1983 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and Texts Part 6 Audiences Chapter 14: Audience Theory and Research Traditions Chapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory 
<br/><br/> A new edition of the seminal textbook in media and mass communication. Denis McQuail′s classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today′s media students. 
<br/><br/> College of Arts and Sciences  Bachelor of Arts in Communication 
<br/><br/><br/>Text in English 
<br/><br/><label>ISBN: </label>9781473902510 
<br/><br/><label>LCCN: </label>2019955634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Information theory.<br/>Mass communication.<br/>Mass media--Audiences.<br/>Mass media--Philosophy.<br/>Media.
<br/><br/><label>Dewey Class. No.: </label>302.23 M24  / 2020