Kung, Lucy. <br/><br/>
Strategic management in the media :  theory and practice / 
Lucy Küng. 
 - 2nd edition. 
 - xvii, 237 pages :   illustrations ;   25 cm. 
<br/><br/> First edition published in 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The strategic context -- Strategic concepts for the media industries -- Strategic responses to technological change -- Creativity and innovation -- Culture, mindset and strategy -- Organization structure and strategy -- Leadership -- Conclusions: the end of the digital beginning. 
<br/><br/> With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations -- Back cover.   A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.  
<br/><br/>  
<br/><br/><br/>Text in English. 
<br/><br/><label>ISBN: </label>9781473929500 (pbk. : alk. paper) 9781473929494 (hardcover : alk. paper) 
<br/><br/><label>LCCN: </label>2016936400 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Management.   <br/>Strategic planning.<br/>Organization theory.  <br/>Mass communications.
<br/><br/><label>Dewey Class. No.: </label>302.23068/K96