TY - BOOK AU - Serrano, Angelita C. TI - Principles of marketing SN - 9789719654308 (pbk) U1 - 381 Se68 23 PY - 2016/// CY - Intramuros, Manila, Philippines PB - Unlimited Books Library Services & Publishing Inc. KW - Marketing N1 - K to 12 BEC ABM strand; Includes bibliographical references; SHS; Accountancy, Business, and Management (ABM) ER -