TY  - BOOK
AU  - Go,Josiah
AU  - Go, Chiqui Escareal.
TI  - Fundamentals of marketing: in the Philippine setting 
SN  - 9789710596003
AV  - HF5415.12.P6 G6 2001
U1  - 658.8009599/G53 23
PY  - 2010///
CY  - Manila, Philippines
PB  - Josiah and Coralina Go Foundation, Inc.
KW  - Marketing
KW  - Philippines
N1  - "Understand the critical role of the marketing mix in the success of a company's products and brands!"; "Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators."; Includes bibliographical references (p. 336-338) and index; CBA; CBA
ER  -