Go, Josiah. <br/><br/>
Fundamentals of marketing :  in the Philippine setting / 
Josiah Go, Chiqui Escareal-Go.. 
 - Second edition. 
 - 462 pages :  illustrations ;  23 cm. 
<br/><br/> "Understand the critical role of the marketing mix in the success of a company's products and brands!"  "Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators." 
<br/><br/>Includes bibliographical references (p. 336-338) and index. 
<br/><br/> College of Business and Accountancy  College of Business and Accountancy 
<br/><br/><label>ISBN: </label>9789710596003 9719186054 
<br/><br/><label>LCCN: </label>2008453532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philippines.
<br/><br/><label>LC Class. No.: </label>HF5415.12.P6  / G6 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8009599/G53