Graphic design solutions /
Robin Landa.
- 5th edition, international edition
- 1 volume (various pagings), xvi, 409 pages : some colored illustrations ; 28 cm
Includes bibliographical references and index,
1. Introduction: The Graphic Design Profession. -- 2. Graphic Design: The Basics.-- 3. Typography. -- 4. The Design Process. -- 5. Creativity and Concept Generation. -- 6. Visualization and Color. -- 7. Composition. 8. Proportional Systems and The Grid. -- 9. Posters. -- 10. Book Cover Design. -- 11. Branding and Visual Identity. -- 12. Advertising. -- 13. Interactive Design and Motion Graphics. -- 14. Corporate Communication: Brochures, Annual Reports, and More (available online only). -- 15. Package Design (available online only). -- 16. The Portfolio and Job Search (available online only).
This is a comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach.