Public speaking : concepts and skills for a diverse society /
Clella Iles Jaffe.
- Eighth edition.
- xx, 325 pages : color illustrations ; 26 cm
Includes bibliographical references (pages 295-310) and index.
Introduction to public speaking and culture -- Giving your first speech: developing confidence -- Ethics in a diverse society -- Effective listening -- Selecting your topic and purpose -- Audience analysis -- Researching your speech in the digital age -- Choosing supporting materials -- Organizing your main points -- Introductions and conclusions -- Outlining your speech -- Choosing effective language -- Presentation aids -- Delivering your speech -- Informative speaking -- Foundations of persuasion -- Persuasive speaking -- Speaking on special occasions.