Iacobucci, Dawn. <br/><br/>
Marketing management / 
Dawn Iacobucci. 
 - 1st Ed. 
 - xiii, 335 pages :  chiefly colored illustrations ;  26 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/> College of Business and Accountancy 
<br/><br/><label>ISBN: </label>9781285429953 (student edition : alk. paper) 
<br/><br/><label>LCCN: </label>2013944273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8/L11